Your audience is smart and savvy, but it’s possible that they aren’t down with all the high-level techno-speak.
When I worked on government contracts, we were encouraged to use plain language in our communications with the general public. The work that we did was highly technical, which meant that the scientists wanted to geek out (who wouldn’t!) and talk about their nano-particles, electron microscopes, and other lab equipment, catalysts, byproducts, etc. like they would with their comrades every time they wrote. Continue reading