5 Reasons Not to Rush the Writing Process

5 Reasons Not to Rush the Writing Process
Some people will promise you that you can write and publish a book in a weekend or a week or something else crazy like that. Really? A decent book in anything less than a month, not counting children’s books, is outlandish.

If you want anyone other than your mom and your BFF to read your book, why in the world would you rush it? Just because you can write a book in just a few days, doesn’t make it a good idea. You can do a lot of things quickly, but that doesn’t mean you should. (I recall the time I tried to quickly wash the dishes and ended up smacking a wine glass into the faucet. Grrrr!)

I get it. You’re busy. So am I! So is everyone else! But maybe cranking out a book, slapping your name on it, and sending it to the printer isn’t the best way to make you stand out as an author or expert. Continue reading

Master Plain Language to Engage Your Ideal Audience

Master Plain Language to Engage Your Ideal Audience

Your audience is smart and savvy, but it’s possible that they aren’t down with all the high-level techno-speak.

When I worked on government contracts, we were encouraged to use plain language in our communications with the general public. The work that we did was highly technical, which meant that the scientists wanted to geek out (who wouldn’t!) and talk about their nano-particles, electron microscopes, and other lab equipment, catalysts, byproducts, etc. like they would with their comrades every time they wrote. Continue reading