Authors and business owners can easily publicize themselves through press releases. When you release a book, reach a major milestone, or hold an event, write a press release to notify the public through your local newspaper or other publications whose audiences would be interested.
Though the writing style is different from writing a book or web material, once you get the hang of what to include in a press release, they are relatively simple to write. You want to keep them short and to the point so they actually get read. You also want to write them in an inverted pyramid style (think about the big part being at the top with the point at the bottom) so people can quickly see what they are about without reading through the whole thing. Continue reading
My friend Jess Branas is a dating coach who recently released her second book, Zero to Ninety, which focuses on the first ninety days of a dating relationship. Jess’s book outlines ways to stay authentic when embarking on a new relationship, something that I’m sure many of us didn’t think about when we were dating. She examines dating from a psychological perspective. If teenagers can do it, then does it really need to be thoroughly studied? Do we need books about this? Absolutely! I dated for 15 years (minus the years I was married the first time), and I’m certain that I wasn’t focusing on myself and what’s best for me the whole way through. Books like this help people cut through the trial and error by listening to an experienced dater share her secrets. Continue reading
As a member of the Global Sisterhood, I have been privileged this year to meet so many inspiring women who are changing the world for the better. One of these women is Kristie Knights, the vice president of the Sisterhood, who is a psychotherapist in the Pittsburgh area, as well as a new author with her first book to be released on December 14.
Her writing journey is based on her passion, so I wanted to share it with you, especially the coaches, experts, and those with inspiring stories who want to write a book. The impetus for her book—and the resulting non-profit—was unusual. It began with a Facebook post. Continue reading
Some people will promise you that you can write and publish a book in a weekend or a week or something else crazy like that. Really? A decent book in anything less than a month, not counting children’s books, is outlandish.
If you want anyone other than your mom and your BFF to read your book, why in the world would you rush it? Just because you can write a book in just a few days, doesn’t make it a good idea. You can do a lot of things quickly, but that doesn’t mean you should. (I recall the time I tried to quickly wash the dishes and ended up smacking a wine glass into the faucet. Grrrr!)
I get it. You’re busy. So am I! So is everyone else! But maybe cranking out a book, slapping your name on it, and sending it to the printer isn’t the best way to make you stand out as an author or expert. Continue reading
You know that you’re an expert, and so do your clients. But if you want to get to the next level in your business, consider writing a book about your expertise.
Not only does devoting time to writing a book say that you are serious about your topic—anyone who has written can assure you that you can’t properly write a book in just a week—but it also shows that your knowledge is deep enough that you can discuss it over multiple pages of text. Continue reading
Plenty of blogs give you the low down on why you should blog, how to boost SEO, writing the perfect title to get more shares, or what topics to cover, but when you finally sit down and stare at your screen, what are you going to say?
I typically shoot for 500-800 words for a blog (and the experts lean toward the longer end of that, even around 1,000 words). For many business owners and authors, though, that can be daunting. How can you provide that much helpful content without rambling or repeating yourself?
Planning, my dears. Planning.
And that’s more than just picking a topic and typing about it until you meet the word count. Continue reading
Every word you write has a purpose. Make sure that you are driving people back to you, the expert, to solve their problems!
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Fiction authors, you may not think this includes you, but when you write a book, you officially have a business, and writing for a business is a little different from writing a story. Anyone writing for their businesses has to be able to hook the audience and clearly define their purpose to achieve their goals. Continue reading